Ahmad Raza
Founder & CEO
— Operating principlesFour rules we
Four rules we
won't break.
We've turned down work that violated each of these. Money is a fine reason to do a thing; it's a bad reason to do every thing.
01
Everyone we hire has shipped
No juniors yet. Every member of the team has shipped a production system before joining. We hire slowly so we don't have to manage thickly.
02
Demo on Friday or not at all
Every sprint ends with a deployable artifact. If we don't have one, the sprint was free. We'd rather eat a sprint than fake a demo.
03
Write the handoff like you're leaving
Every engagement ends with a doc a new senior hire could read on day one. Most clients keep us — but the doc is the contract.
04
Boring stack, bold product
Postgres, TypeScript, Next.js. We don't ship rewrites for resume building. Novelty in the product, not the dependencies.
— The whole team · 7 totalEveryone you'll
Everyone you'll
actually work with.
No bench, no rotation. The face on the sales call is the same hand that writes your code. We hire one or two new people a year, slowly.
Bilal Hassan
Co-Founder & CTO
Sara Malik
Head of Design
Usman Tariq
Lead Engineer
Fatima Noor
AI Engineer
Hamza Sheikh
Cloud & DevOps
Zara Ahmed
Client Operations
— Brief historyTwo years,
Two years,
zero shortcuts.
We're not a rocket. We're a workshop — one that's compounded steadily, mostly by saying no to the wrong things.
2024
Deviction is founded. First two clients ship within the quarter — a real estate CRM and a vehicle booking platform.
2025
Team grows. First enterprise retainer signed. Expanded into AI/ML solutions and WhatsApp automation. 30+ products live.
2026
Two years in. 50+ projects delivered. Still independent, still bootstrapped — and still answering our own support tickets.
Currently accepting new projectsLet's build
Let's build
something uncommon.
30-minute discovery call. We come prepared with insights, not a sales deck. No obligation, no follow-up spam.